Since 2010, Eric Dena has sold well over 200 dispensaries and cultivation sites across California, Colorado, Washington, Mississippi and other states. He has personally built and sold fifteen storefront dispensaries and five cultivation facilities of his own.

He didn’t write about this industry from the outside. He’s been at the table — on both sides of the deal, and on the operating side when a lab result came back over the limit and a harvest turned into a write-off.

He founded Canna 1 Advisors to give owners and operators what he never had: straight answers from someone who had actually done the deals. That became the Dispensary Playbook series — real-world guides to acquiring and exiting dispensaries, written the way he’d explain it across the table, not the way a consultant bills for it.

Today he works with operators on acquisitions, exits, and operations — and holds exclusive U.S. cannabis distribution rights for CuraFlo™ cold plasma remediation systems.

That operating history is why CuraFlo™ is sold the way it is. No inflated claims, no pressure sequence, and a validation data package we hand over before anyone asks for it — because we know what it feels like to be the operator evaluating a $60,000 machine on someone else’s promises.